Not content with just working the sales end, Heethuis soon developed an appetite for the brew deck. Such connections are visible across the enviable guest beer selection at Taproom 29. Over the years, he’s established an expansive network of industry friends. In 2012, he helped open Ritual, then worked on the excellent portfolio at Craft Los Angeles. He spent 20 years with Anheuser Busch, notably running their craft beer division. Heethuis is something of a SoCal craft beer veteran. Head brewer, Ed Heethuis has been busy from the outset.
The 29 Brews system gained full commissioning in the Fall of 2021. They launched their Taproom 29 in late 2020, initially brewing offsite.
And now, the Spotlight 29 Casino has added an on-premise brewery.
The casinos have long been one of the major tourist attractions in the Coachella Valley.
